Freespee Analytics can inform you about deviations in your traffic, or critical incidents that require immediate action. On average, 35% of the number of incoming calls from an advertising campaign remained unanswered. Freespee Analytics helps you get that number down to 0.
Separate some parts of traffic from the rest. If you have 10 offices that are running a joint advertising campaign, it is easy to analyze the proportion of missed calls per office and time during the day.
Are you advertising in several media channels, both Print and Online? Freespee Analytics gives you the opportunity to analyze traffic information from Print and Online in the same graphs, where you see the results for each media channel as its own proportion of the traffic
Is your business advertising-financed? Make it possible to charge for all leads from your visitors, everything from calls to impressions, clicks, contact forms, etc. Freespee Analytics gives you the opportunity not just to charge for everything, but also to see which customers are the most profitable. It might just be the customer who calls.
Do you perform geographic segmenting of the customers who visit your website? Then you should start doing it immediately for incoming calls. An IP-address actually has no geographic "home", which is why a geographic web analysis can be less than helpful. A telephone number is often geographically identifiable, as are mobil phones, thanks to national telephone registers. There is no comparable system for IP addresses.