Case: Blocket
Sweden's largest classifieds site Blocket.se built their Voice Application driven by the Freespee API to help their advertisers to take action on phone leads. The advertiser can filter Blocket.se related calls from other calls.Background
The Freespee team made the decision early on that a Freespee number must be simple to use, and then we mean really, really simple. Why? There is a need for the service across all groups of people, from youngsters to the very old.
Since most people don't use the service on an everyday basis, our strategy was rather to make Freespee available by the click of a button in the Online contexts where such a service is most in demand - like Blocket.se.Implementation
Blocket has built its own Voice Application for its users, allowing advertisers to receive calls when it best suits them and be notified if they miss a call about their advertisement (very many of us miss more calls than you ever can imagine). AND, there are no late calls once the item is sold.
Blocket creates unparallelled user value. So, they built this for everyone - the advertisers use their normal telephones and there is no need to download anything. And everything is driven by the Freespee API.
Blocket.se is one of Europe's most successful classified sites - of course we're proud to be an integrated part of their offering!
