Case: Starcom

Starcom, a leading media agency in Sweden, contacted Freespee because they wanted concrete figures for how call-intensive an online campaign had been for a large advertiser. Previously they could only analyze the number of click-throughs for their customer, which meant that their response analysis was lacking.

With Freespee Analytics they could now measure all the contacts generated from every advertising campaign, both Online and Print. Results from their analysis showed, among other things, that different search words led to different types of contacts. Some search words maximized the number of click-throughs, while others maximized the number of calls.

Learn more about Starcom at www.starcom.se.