Freespee Integrations

Freespee AppNexus integration

This integration sends visitor data into the AppNexus platform, attributing the call to a visitor session. Move towards an attribution model that includes call conversion data and incorporate it your bidding strategy in future, removing blind spots.

How the Freespee AppNexus integration works

1.

When an visitor arrives from an add served through the AppNexus platform, Freespee captures and records the AppNexus sspdata-parameter.

2.

At the same time, Freespee serves the customer a unique telephone number.

3.

When a call is made Freespee attributes the caller to the visitor session and sends the sspdata back to AppNexus.

4.

AppNexus then links the ad with the call conversion.

5.

The conversion is now recorded in AppNexus.

What data does Freespee send to AppNexus

Pixel ID

SSP data