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How Complex Should Your Segmentation Be?

Though it may seem a gargantuan task to tackle the amount of data streaming in and out of a company's system, using segmentation the right way can direct coveted customer information towards a useful and lucrative purpose.

Recent Stories

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How Complex Should Your Segmentation Be?

Too much segmentation is as bad as too little In an age of big data analytics, real customer intelligence depends on having manageable datasets to analyse, rather than too much irrelevant information that may drown you. According to McKinsey’s “Unlocking… Read More

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Freespee Hackathon 2018 Round Up

Freespee’s hackathon at our Uppsala, Sweden office was a resounding success, it was our second attempt at a coding marathon, but this time our staff members built a product around a specific goal – speech to text. Speech recognition is… Read More

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Anne de Kerckhove: How I Maintain Balance In Business

Our CEO, Anne de Kerckhove, shares her thoughts on growing a business with multiple teams in different countries and striking a balance despite geographical distance. Managing teams remotely across borders This is an exciting time for team building. Thanks to the… Read More

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How To Use Call Tracking For Sales and Marketing Alignment

Sales and marketing sectors need each other to stay steps ahead of their buyer base. One purpose of marketing is to coerce leads down the funnel quickly until they finally land on a salesperson. Accelerating that process is up to… Read More

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How To Set Up Call Tracking In Google Adwords

Call tracking in Google AdWords is a match made in heaven, to achieve peak tracking prowess the first thing you need is a Google AdWords account and a few planned campaigns. AdWords call tracking shows how many users called your brand via… Read More

Platform

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How To Set Up Call Tracking In Google Adwords

Call tracking in Google AdWords is a match made in heaven, to achieve peak tracking prowess the first thing you need is a Google AdWords account and a few planned campaigns. AdWords call tracking shows how many users called your brand via… Read More

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Hackathon: The Popularity And Impact Of This Tech Community Builder

“Some of our most-loved products started at hackathons.”

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Anne de Kerckhove: Freespee’s new CEO joins us on International Women’s Day

“I have a confession to make: I am a tech start up addict.”

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Conversations

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Anne de Kerckhove: How I Maintain Balance In Business

Our CEO, Anne de Kerckhove, shares her thoughts on growing a business with multiple teams in different countries and striking a balance despite geographical distance. Managing teams remotely across borders This is an exciting time for team building. Thanks to the… Read More

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The Future Of Marketplaces: Vik Barodia, eBay/Gumtree

Vik Barodia has been Head of Motors at eBay/Gumtree for close to three years, with this position he has garnered a front row seat to the current digital revolution hitting both marketplaces and the automotive industry. We had a few questions… Read More

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An Interview With The Brains Behind Our Product And Operations At Freespee

Product, engineering and operations are our backbone; these teams have helped propel Freespee into a front-running position within the conversational commerce arena. The last few weeks has seen the introduction of new faces and features to our community and platform…. Read More

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News

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7 Ways To Have An Impactful Conversation With Your Consumers

These days, consumers arrive from an array of digital channels during the path-to-purchase journey, but more often than not there is a moment when human interaction is necessary, especially when something goes toes up or for larger purchases such as… Read More

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How Workflows Improve The Consumer Experience

“Whatever we do must be in accord with human nature. We cannot drive people; we must direct their development,” – Henry Gantt. The idea of workflows has been around for decades and presently pops up everywhere in commerce. Henry Gantt,… Read More

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What We Learned About Feedback From Online Marketplaces

These days feedback goes beyond the online marketplace and is prevalent in most consumer-based businesses. Its evolved from a single channel to multiple forms, including SMS which has become a leading source of survey, making it even easier to gather relevant data for customer management.

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