Fraudsters advertise in classifieds media

“A fraudster put out Johan’s apartment for rental at a large classified service” was the headline yesterday in Sweden’s largest newspaper Aftonbladet.
The classified service had troubles in tracking the fraudster since he/she used a temporary mail address in the advertisement. According to the police they receive about 30 similar cases a month.
Eniro has implemented the Freespee privacy protection service in their classified service. Hence, their advertisers receive privacy protection, but not by opening up for Fraud. Instead, that door is closed, forever. More Classified partners are about to be disclosed later on this year, which is good for the consumer. Our ambition is to remove fraud and uncertainty from Online sales.

Quote from the EADP conference

Recap from the EADP conference we just attended:
“So how do we move from a process based industry to a knowledge based industry?”
Jim Easton, AMR Research: “Measure everything, track everything!”
When the first release of Freespee came some 14 months ago, we learnt from our users that once you track everything, there is no point of return. It is like loosing your eyes.

EADP conference in Prague

Mattias is meeting with some of the largest directory services at the EADP conference in Prague. He is keeping us updated every once and then by posting voice blogs on Talky, the voice micro blog service we are soon about to release. It is a great experience to follow him that way.
And Tuesday was a great day for Freespee, I will tell your more about that in a couple of weeks.