One. Million. Calls.

Last weekend we reached an awesome milestone – the Freespee voice platform has mediated 1 000 000 calls!

What does this actually mean? It may not be a big number compared to all voice calls made in the world, but consider this:

  • Many of those calls would have not been made without Freespee. Our partners, such as Blocket.se, are building web-based voice apps, which allow consumers to sell products online more efficiently: In the past over 50% of calls were missed. Using Freespee Numbers on ads, the sellers can easily filter out other unknown callers and answer only to the people who want to buy their product.
  • Advertisers can measure calls to Freespee Numbers as easily as clicks. Now you know, where the calls come from and you can optimize your advertising budget accordingly. Login to Freespee Analytics and see when you receive calls, from which sources and how many calls are missed. If you like, you can also integrate your existing CRM, web analytics or ad serving platform using our API to fully automate your call tracking.

That’s it – a voice call is now as simple as an e-mail or a click.
Next milestone: One Billion calls.

We are growing fast. Join us!

This week the Freespee team is excited to introduce two new professionals – Daniel Johansson and Tobias Karlsson. Tobias, who has background in enterprise software, will be leading our immediate expansion to Germany, whereas Daniel, an IP telecom professional, will take responsibility of overall sales in Europe. Welcome guys!
We are also welcoming you to join our team of happy troopers! These two new positions just opened up – feel free to spread the word and if interested in applying yourself, please do so as soon as possible.
Lead Developer – Location: Uppsala *NEW!*
Web Developer – Location: Uppsala
Commercial Manager – Location: Uppsala, Cologne, Helsinki or London
Product Marketing Manager – Location: Uppsala

Freespee found on Hitta.se

Why are new marketing tools and techniques spreading like wildfire? Because if they are truly revolutionary, they provide companies a strong competitive edge which anyone simply cannot afford to miss.

Today we are announcing our latest major deal in Sweden – with a Schibsted company Hitta.se, a local search engine or business directory service, if you will. This means, that in addition to Eniro, Lokaldelen and DinDel, also Hitta.se advertisers can benefit from our call tracking solution Freespee Analytics.
For more information, please read our Hitta.se announcement. If you’d like to know how to get started with call tracking, register here and we will get back to you soon!

Call Tracking for Search

Lately we have received increasing number of requests from search advertising firms and ad networks to provide a call tracking solution for sponsored link and performance campaigns. Last year according IAB, search advertising spend in Europe totalled 6,7 Billion euros, or 45,8% of total internet ad spend.

In most cases, the advertisers only paid for the actual clicks, which is great. The problem is, that the ad displays and clicks to the landing pages also generated millions of calls to the advertisers – calls that nobody got accounted for.
Actually, not even the advertisers knew, where the calls came from. Many advertisers who live or die for the incoming calls (think about auto, real estate, telecom, medical, banking, finance, insurance, professional services, etc.), probably spent much less in search advertising than they should have, as they didn’t know how many calls those campaigns generated.
Freespee Analytics will change all that. Using virtual numbers on each advertising campaign and landing page, advertisers can now see exactly, where the calls originate from, and how much each lead cost them.
To make this as simple as possible, we have decided to partner with ad networks and search platform providers. We are proud to announce our first partner – adX Search – whose platform enables advertisers to have a single point of entry to all major search engines.

For more information, please read our partnership announcement.
Interested in adding Call Tracking to your platform or ad network? There’s an API for that. Please contact us to get started.