Freespee Analytics 1.6 released!

With a lot of updates and exciting new features, the Freespee development team is proud to present Freespee Analytics version 1.6. We have summarized the most important enhancements below. Please don’t hesitate to contact us if you have any questions about this release (info at freespee.com).
Freespee Analytics 1.6 ads new valuable features to our Local Search and Classifieds partners and their SME advertisers:

  • Voicemail and interactive call log
  • Email and SMS notifications
  • Co-branded e-mails with support info
  • Improved reporting
  • Dynamic pie chart
  • Help texts and more

The new features help the advertisers with lead management, so they can be assured to quickly get back to all the potential customers who tried to reach them, and also distribute the leads effectivelty within their sales team.
Please read below more information about the updates.

Voicemail and interactive call log

Voicemail is one of the new useful features in Analytics 1.6. You or your advertiser can easily record a greeting message and activate same or different voicemail for each call source. Incoming voicemail messages will appear in the leads page along with our new interactive call log. Your advertisers can listen to the messages on the web, as well as download or share them by e-mail.
The interactive call log contains a list of calls, voicemails and notes related to each lead (combination of Freespee source and caller). All users with access to the leads page can comment on incoming leads and even individual calls. Please talk to your sales representative to activate voicemail.

Email and SMS notifications

Notifications on missed calls is now a per-source setting that you or your advertisers can administer in the Analytics web. If voicemail is enabled for your account, you will also be able to activate notifications when new voicemail messages arrive.
And hey, there is more, we’ve added SMS notifications! Enter your mobile phone number to get notified by text message. Please talk to your sales representative to activate SMS notifications.

Co-branded e-mails with support info

All e-mails sent from Analytics to end-users are now co-branded with the partner’s logo. Furthermore, we have included support contact details in these e-mails.

Improved reporting

We added several new reports in Analytics 1.6:

  • Customer report – Produces a list of customers and a summary of number of sources.
  • Source report – Lists all sources currently active along with some basic customer info.
  • Sources without traffic – Helps you identify sources which hasn’t received any calls during a given time period.
  • Traffic log report – This one isn’t actually new, it’s the old “Detailed report” with a new name.

Dynamic pie chart

In an effort to make comparison of traffic volume easier, we’ve added a brand new dynamic pie chart on the advertiser’s start page. Choose a variable to group by in the drop down and the pie chart will display a comparison between the different values.

Help texts and more

To make it easier to add new sources we’ve added help texts and suggestion dropdowns. Hover the mouse pointer over any of the input fields to view the help texts. Previously used values will appear as suggestions when you put focus on a textbox.

2 Million Milestone

Yesterday was a big day for us and our partners. Leading Ad networks in Europe, powered by the Freespee Pay-Per-Call platform, had in co-operation with their publishers generated 2 million phone leads to their advertisers.
In some cases the calls were generated in 100% Pay-Per-Call driven campaigns, but in most cases the Calls were a complement to an existing Online CPA/CPL model, in order to monetize 100% of the traffic and eliminate the revenue leakage. The CPL value of a call starts at 3 EUR and can go as high as 100 EUR in some businesses, as real estate, car test drives etc.
In travel, up to 80% of the consumers prefer to close the deal by phone. If an Online Ad network does not add Pay-Per-Call to their CPA/CPL business model, they leak 80% of their revenue in worst case.