Meet Freespee at upcoming events

Today, calls are one of the main topics within all of our Partner channels.
Publishers and Ad Networks are implementing Freespee’s platform to be able to show their advertisers the full value of their network. Affiliate Networks are maximizing their campaign conversions by opening up the call path.
We will be visiting the events below and we are more than happy to discuss call advertising opportunities with you!
 


ExchangeWire: ATS Stockholm
May 24, Stockholm
Ad Trading Summit (ATS) Stockholm is the first Nordic-focused event on the data-driven display marketplace.
Meeting contact: daniel.johansson at freespee.com



EASDP Forum
Brussels, 10-11 May
EADP is changing it’s name to EASDP – European Association of Search and Database Publishing, and this will be the first event under the new name.
Meeting contact: carsten.gildum at freespee.com


vdav – Verband Deutscher Auskunfts- und Verzeichnismedien
June 12-14, Berlin
vdav is the main meeting point for German ‘verlags’ – local search advertising and directory publishing companies.
Meeting contact: tobias.karlsson at freespee.com


a4uexpo – Affiliate and Performance Marketing Conference & Expo
June 19-20, Barcelona
The largest international performance marketing conference goes Spain! Two days, 40 sessions and 1000+ international delegates from 30+ countries.
Meeting contact: chris.shields at freespee.com


 
For other performance advertising events we like, please subscribe to the Freespee Events Calendar on Google Calendar or Lanyrd.

CASE: Adding call bidding to price comparison websites

One of the most successful call advertising applications using the Freespee API has been adding service offerings (think insurance, finance, telecom, utilities, etc.) to traditional price comparison websites, which mostly still offer physical products like electronics.
Even if the price comparison site already include these offerings, adding monetizable phone number will improve the conversion rate tremendously, because people rarely buy these services using online forms, but rather call!

There are two ways for price comparison website publishers to learn more about how they could benefit reaching new types of advertisers and optimizing the value of their traffic.
1. Download the business case study (please enter your email address to access the PDF file)
2. See the example code in Freespee Developer tools
Even though the business case study demonstrates a U.S. example, this works perfectly in Europe as well! Please contact us if you have any questions or would like to get started.