The feedback we received after we published the last update from our engineering team was superb – we’ve never felt more eager to share details about the progress we are making. We think it will be great to share these updates with you on a regular basis, so keep an eye on our blog, as there are more of these to come.
As you already know, as part of our ongoing efforts to make Freespee invincible, our outstanding team of engineers has held down the serious job of streamlining the Freespee platform. In the past two weeks, there have been a couple of improvements we made that are opening up new possibilities for our customers.
Here’s a list of the updates:
We’ve added a Criteo plugin to our Plugin section. This means that Freespee can now feed call data to the performance advertising platform Criteo. The Criteo platform will use this data to calculate cost of sales and ROI. For Criteo accounts with many conversions, Criteo can activate the conversion rate optimiser. This optimises spending in the Criteo bidding algorithm.
Improvements made to the Freespee script. The Freespee script is now even faster to load.
Support for multiple GA UA IDs. Freespee can now feed call data into several Google analytics accounts. This is useful for businesses that have a private and a business side of their offering and they monitor these using two separate GA accounts.
DoubleClick Search plugin improvement. The Freespee platform can now include estimated value of a call in the data Freespee feeds to your DoubleClick Search account. The estimated value of calls are configured using the pricing model settings in the Freespee platform.
We’d love to get your feedback on these updates, so give them a try and let us know your thoughts!