Freespee Is Getting Smarter By The Day – Smart App Referrals!

You have been using the Freespee platform for while now and have also noticed quite a few changes. All our customers received the new platform very well and we have been getting a lot of good feedback. But our work doesn’t stop there. We are getting smarter – We now have the ability to recommend the best apps that you could use to ensure that you are putting the phone calls data to good use!

Now go back to the Freespee platform and check out the new widget –‘Apps That You Should Consider’! This smart widget suggests all the relevant apps that can make things work for you and your organisation. How does this feature help? For starters, what is the point of data if you don’t know how to use it or where to use it? You surely also don’t want a situation where you are using a third party marketing tool but don’t know that Freespee can integrate with it. We can see the visitors who call you and we also want to ensure that your tools see this too. So, when the Freespee platform detects a 3rd party tool, if the app is available, Freespee will recommend it in the widget. Go ahead and activate the suggested app and watch the magic of data when it is put to good use. We help you automate your entire data flow – now that’s really powerful and extremely helpful, isn’t it?

Activate the apps based on our recommendation – yes, you can do it yourself with just a couple of clicks! Our support platform has detailed articles on how to activate an app. You could also contact us for more details on any app that you are interested to activate.

We at Freespee have always tried to deliver more than you ask for. Yes, we do a really good job of collecting data for phone calls from your online visitors and making it visible to you; but we also integrate with a number of third party apps to ensure that this data is being put to good use. But we want to do more… way more than you expect! We want to go all the way to know you better and provide you fine-tuned and intelligent service wherever you are and whenever you want.

Freespee – Another step ahead to make voice more meaningful to your organisation!

Bye Bye Phone Booth – Hello Mobility!

This week we will witness two interesting events, at first glance totally unrelated, but in fact a great example of the technologically advanced age we are living in today.
The first is Telia, the once-upon-a-time incumbent telephony company in Sweden, which is now decommissioning the last set of its’ public telephone booths. This marks the end of an over 120-year long era of landline calling that culminated in the mid 80’s, just around the same time as mobile phones entered into the market. Hardly portable at the time, mobile phones quickly began to affect everyone’s daily life and today I think it’s fair to say that we can see the outcome of that development. Sorry Superman and Mr. Bond, you’ll need to look for something else from now on! RIP phone booths, you were good fun in the 90’s when we used you for various pranks.
The second one is Google, a company founded more than 100 years after the first telephone booth was ever set up. They will now change their ranking system overnight and rank websites that are mobile-friendly over the ones that are not, in the mobile search domain. They are clearly sending a signal to all those who have not made their website mobile-friendly,  ‘now is the time to act’. As a frequent smartphone user I can just say, “well played Google!”
I spend quite a sizeable part of my daily life commuting between home and work. Sitting on that bus with 30 other people who are all looking down at their smartphones, you really don’t need to be working in the field of space exploration to understand that people have gone mobile. Many are not just playing games or checking the weather, they are also calling to make appointments, getting that leaking sink fixed or arranging for that haircut they haven’t had time for yet.
Our figures tell us that calls made by mobile phones to businesses have increased more than 30% over just the past 2 years. Looking at the ratio between calls made by landlines and mobile phones, mobile calls are now clearly taking over. This wasn’t the case a few years ago.
For business owners out there it’s dead simple. Either embrace that people are finding you on their handheld devices or stay in your lane, put on your hat and watch competitors overtake. Also, don’t forget that the most native thing consumers can do with their smartphone still in 2015 is…. ‘drumroll’.. call you! Consumers want to talk with you, so don’t think of your call center as a cost center, instead take advantage of intelligent tools to make your consumers perceive you as a business that plays along with the way the world works today and treat them with the respect they deserve.
Remember, thanks to the likes of the phone booth, they are just doing the most natural thing one can do these days – Call!

Product Update: Our App gallery grows again with three new additions!

If you have been reading our previous posts, you will know that Freespee aims to make voice conversations as meaningful as possible for you and your business. We don’t just aim to make web to voice data visible to your eyes but also to your regular 3rd party tools. We want phone calls made by visitors to receive the same treatment as form completions or shopping cart checkouts in your marketing automation tools. Hence, we aim to integrate with as many 3rd party marketing automation tools available, to make things easier for you.
This month we have three new additions to our ever-growing list of apps. Freespee integrates with these apps to ensure that they receive complete information including web to voice events.
 

Kenshoo
– By integrating with Kenshoo, Freespee creates a unique closed-loop feedback mechanism between the online campaigns and the phone calls they generate. With this complete data, Kenshoo continuously optimises campaign bids to maximise the effectiveness of ad campaigns and the resultant conversions.
 
Millennial Media – Freespee continuously feeds Millennial Media with web to voice events ensuring that the app always receives complete and correct information. This enhances programmatic buying and other data driven decisions for Millennial Media giving you better ROI for the same investments.
 
Sizmek – The Freespee app for Sizmek ensures that that Sizmek not only takes clicks or form completions into account while making its data driven decisions, but also the phone calls made by visitors. With this app, Sizmek is able to take more efficient decisions for ad placements and campaign management.
Please visit our support page to get more details on how to activate the apps for Kenshoo, Millennial Media and Sizmek. Also look at our existing list of Freespee Apps that will help your tools make better data driven decision. If you would like to see an app that you are using on the Freespee list of apps, then email us on support@freespee.com and we would be more than glad to help you.

Freespee – Winners at the European Tech5 – Sweden!!

Celebrations are in order because The Next Web (TNW) has selected Freespee as the fastest growing technology company in Sweden. The result of the European Tech5 was announced on Thursday this week and we have emerged as proud winners of the event!
It will indeed be a great honour to share the stage with TNW at the conference later this month. “This is not the end but a beginning for Freespee. We intend to do much more in the future to ensure that our customers have nothing but the best from us. We are one more step closer to realising our vision!” says Carl Holmquist, Founder – Freespee.
There is someone who has helped us get to this stage – You, our customers, without whom we could not have traversed this path! It has been the most amazing journey for all of us at Freespee and we hope to continue to bask in the same adulation from our customers for many years to come. So, a BIG THANKS to all of you!
While the commercial team work fervently to ensure that our customers get exactly what they want and can derive more from their existing marketing investments, our technology team is equally busy ensuring that the Freespee platform keeps growing. A new feature gets added every week and that’s not it! Our list of Freespee apps is growing as well to ensure that every Freespee customer can get more from voice data – be it for data driven decisions using 3rd part marketing tools or just to gain more visibility of web to voice events.
The TNW conference has been scheduled for April 23 and April 24, 2015 in Amsterdam and we will indeed be covering the conference in our forthcoming blogs. So keep your eyes glued to this page for more update and articles on ‘Freespee goes to the TNW conference!’

Freespee Feature Update – Contact Forms

When customers contact you, it means that they have most probably already done their research on your company and products and are well ahead in their buying decision. Hence, industry experts have always seen customers who are willing to contact, in whatever way they choose to, as very important leads. In such a situations it is most helpful if you can eliminate even the smallest obstacle that the customer can face to contact you. Your customers can now request to be called back at their convenience and all you need to do is use the Freespee Contact Form feature!
What is the Freespee Contact Form feature?
This feature will help you connect your existing or new online forms with automatic call back requests. By asking for a suitable time for call back, the Contact Form nested in the Freespee JavaScript will trigger a voice call to you and then connect you with the customer. Both calls are connected with Freespee sitting in between, to collect details like online user journey, call time, call duration etc. That’s how you can stay one step ahead in the lead qualifying process.
If a customers’ call doesn’t connect at the first attempt, then Freespee is programmed to attempt again before giving up. The maximum number of retries can be customised depending on your choice. So if you think two retries will be right for you, you can set that up with just a click.
How does this feature help?
For a customer this feature helps most when a phone is not at hand or it is not convenient for the customer to call you even if they would like to. The Contact Form feature will give your customers another option to contact you, which in the end means a higher probability for conversion. So if someone is browsing on a tablet or a laptop, a call back request can be very easily made using the contact form. The Contact Form feature can also help you collect more information about the caller including personal details and you can also get detailed call records along with the customers’ online journey. The Freespee API collects the call event, enriches it with visitor data and makes it visible in your Inbox. This takes you one more step closer to knowing your customers and their needs. Collect detailed information from your caller even before you answer the phone and speed up your leads management process.
Now that’s an interesting feature! Need more information? Please feel free to log on to the Freespee website to read more on Custom Forms. You can also visit Freespee Support for detailed technical information on how to setup this feature.
Freespee – Making voice more meaningful to your organisation!