These days, consumers arrive from an array of digital channels during the path-to-purchase journey, but more often than not there is a moment when human interaction is necessary, especially when something goes toes up or for larger purchases such as… Read More
“Whatever we do must be in accord with human nature. We cannot drive people; we must direct their development,” – Henry Gantt. The idea of workflows has been around for decades and presently pops up everywhere in commerce. Henry Gantt,… Read More
These days feedback goes beyond the online marketplace and is prevalent in most consumer-based businesses. Its evolved from a single channel to multiple forms, including SMS which has become a leading source of survey, making it even easier to gather relevant data for customer management.
Success for these centres of e-commerce means a keen awareness of metrics beyond the monetary, but more in the operational structure and how it creates an environment of mutual benefit for brand, buyers, and sellers.
“After that point is a crucial time, because this is an opportunity for brands to enact a whole new line of communication and reassurance with a consumer, this is the moment to create a brand ambassador.”
“Code is the next universal language, in the seventies it was punk music that drove a whole generation, in the eighties it was probably money — but for my generation of people software is the interface to our imagination and… Read More
Google recently announced a plan to test new geolocation technology in emergency response systems, so that 911 services in selected American states could get to mobile users in distress a lot quicker. “Google tested its new system across parts of… Read More
At its inception, a company pitches its core product ad nauseam, believing fervently in its potential to boost revenue and change buyer’s lives. It’s in that honeymoon period of development that a brand wants the general public to find them… Read More
Now call centers are called contact centers and agents are tackling more data than ever before. We can partly blame this phenomenon on IoT, (Internet of Things). What is Internet of Things? The ubiquitous IoT means a network of physical… Read More
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