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Tag: Call Analytics

2 mins

The Difference Between Call Tracking And Call Intelligence

Click-to-call has changed how we approach customer phone calls, they are more than just a conversation, these interactions contain data that when applied right can add specificity to every move marketing teams make. Call tracking and call intelligence are the… Read More

2 mins

You Should Know What Happens Before A Customer Call

Before a customer call, they have used a path your business carefully constructed to get them there, all those digital breadcrumbs have a purpose and can create quick but meaningful conversations. It’s vital to not waste the resources you placed… Read More

2 mins

Why Call Data Can Answer Your Lead To Prospect Problem

Sales and marketing terminology is an ever-evolving organism. Some of the most commonly used words are those that make up the buying cycle. Terms such as lead, prospect and customer tend to be company specific, often marketing and sales team… Read More

2 mins

What Customer Data Can Do For Dealerships

The dealership is the final stop on the purchase journey for an automotive customer but the experience usually begins in a third-party environment. Most customers aren’t willing to endure the long purchase process dealerships offer on the ground. A study by… Read More

2 mins

5 Common Mistakes Made When Updating Call Centres

In customer-facing businesses, when a prospect decides to call, it’s usually because they are looking for help and an informed voice on the other end. Call centres that can meet these requirements need the software that can keep up with… Read More

2 mins

How To Use Call Tracking For Sales and Marketing Alignment

Sales and marketing sectors need each other to stay steps ahead of their buyer base. One purpose of marketing is to coerce leads down the funnel quickly until they finally land on a salesperson. Accelerating that process is up to… Read More

2 mins

The Top 10 Metrics For Call Tracking

In this data-driven world, it can be hard to manage the large amounts of customer data streaming in and out of your enterprise. Marketers that bunch call data in with clicks are sorely missing out on a lucrative measurement. According… Read More

3 mins

7 Ways To Have An Impactful Conversation With Your Consumers

These days, consumers arrive from an array of digital channels during the path-to-purchase journey, but more often than not there is a moment when human interaction is necessary, especially when something goes toes up or for larger purchases such as… Read More

3 mins

A Conversation With Carl Holmquist, Co-Founder & Chief Strategy Officer

We sat down with Carl to discuss whether AI can really benefit customer experience, how to build a tech business and the future of Freespee.

2 mins

The Benefits Of Geolocation For Predicting Behaviour

Google recently announced a plan to test new geolocation technology in emergency response systems, so that 911 services in selected American states could get to mobile users in distress a lot quicker. “Google tested its new system across parts of… Read More

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