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Tag: Call Tracking

2 mins

The Difference Between Call Tracking And Call Intelligence

Click-to-call has changed how we approach customer phone calls, they are more than just a conversation, these interactions contain data that when applied right can add specificity to every move marketing teams make. Call tracking and call intelligence are the… Read More

2 mins

What Is Call Whisper And Why Do You Need It?

Whisper messaging or Call Whisper is a customisable feature found in cloud communication software. Whispers are voice messages played at the beginning of a customer call. It can lay out a quick caller context for the agent so that they… Read More

2 mins

Why Call Data Can Answer Your Lead To Prospect Problem

Sales and marketing terminology is an ever-evolving organism. Some of the most commonly used words are those that make up the buying cycle. Terms such as lead, prospect and customer tend to be company specific, often marketing and sales team… Read More

2 mins

What Customer Data Can Do For Dealerships

The dealership is the final stop on the purchase journey for an automotive customer but the experience usually begins in a third-party environment. Most customers aren’t willing to endure the long purchase process dealerships offer on the ground. A study by… Read More

2 mins

Your Inbound Leads Suck And How To Fix Them

Outbound marketing is easy, it’s about the chase, mass emails and cold calls. Inbound leads can be a little more difficult, how do you draw them in? Yet when they do arrive there is a tendency for marketing teams to… Read More

2 mins

5 Common Mistakes Made When Updating Call Centres

In customer-facing businesses, when a prospect decides to call, it’s usually because they are looking for help and an informed voice on the other end. Call centres that can meet these requirements need the software that can keep up with… Read More

2 mins

How To Use Call Tracking For Sales and Marketing Alignment

Sales and marketing sectors need each other to stay steps ahead of their buyer base. One purpose of marketing is to coerce leads down the funnel quickly until they finally land on a salesperson. Accelerating that process is up to… Read More

2 mins

How To Use Call Tracking Reporting To Prove Campaign Success

Call tracking reporting helps prove the momentum of campaigns. There are multiple metrics used to pursue a strategy and close the gap between marketing and sales. According to McKinsey, “customer data must be considered strategic.” What would these call tracking… Read More

2 mins

How To Set Up Call Tracking In Google Adwords

Call tracking in Google AdWords is a match made in heaven, to achieve peak tracking prowess the first thing you need is a Google AdWords account and a few planned campaigns. AdWords call tracking shows how many users called your brand via… Read More

2 mins

The Top 10 Metrics For Call Tracking

In this data-driven world, it can be hard to manage the large amounts of customer data streaming in and out of your enterprise. Marketers that bunch call data in with clicks are sorely missing out on a lucrative measurement. According… Read More

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