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Tag: freespee

2 mins

5 Common Mistakes Made When Updating Call Centres

In customer-facing businesses, when a prospect decides to call, it’s usually because they are looking for help and an informed voice on the other end. Call centres that can meet these requirements need the software that can keep up with… Read More

2 mins

How Complex Should Your Segmentation Be?

Too much segmentation is as bad as too little In an age of big data analytics, real customer intelligence depends on having manageable datasets to analyse, rather than too much irrelevant information that may drown you. According to McKinsey’s “Unlocking… Read More

2 mins

How To Use Call Tracking Reporting To Prove Campaign Success

Call tracking reporting helps prove the momentum of campaigns. There are multiple metrics used to pursue a strategy and close the gap between marketing and sales. According to McKinsey, “customer data must be considered strategic.” What would these call tracking… Read More

3 mins

7 Ways To Have An Impactful Conversation With Your Consumers

These days, consumers arrive from an array of digital channels during the path-to-purchase journey, but more often than not there is a moment when human interaction is necessary, especially when something goes toes up or for larger purchases such as… Read More

2 mins

Freespee’s AB Tasty Integration: Get More Insights Into Your Call Data

If a better understanding of your core audience is the goal, then testing all possible options to make a website user-friendly and improve conversions is a great first step to take. Leading conversion rate platform AB Tasty is very good… Read More

4 mins

How Workflows Improve The Consumer Experience

“Whatever we do must be in accord with human nature. We cannot drive people; we must direct their development,” – Henry Gantt. The idea of workflows has been around for decades and presently pops up everywhere in commerce. Henry Gantt,… Read More

2 mins

Do We Really Want To Talk To Robots: Event Round Up

Freespee’s event; “Do we really want to talk to robots?” was a resounding success. An array of topics were covered by industry experts and GDPR fears were quelled. All in all, an evening of progress. We started off with office… Read More

2 mins

The Meghan Markle Effect: Luxury Brand's Call Volume Skyrockets

The Royal Wedding of Meghan Markle and Prince Harry last weekend may have cost over £30 million but its expected to generate much more than that. The previous nuptials of Kate and William in 2011 brought a reported £2 billion… Read More

4 mins

The Future Of Marketplaces: Vik Barodia, eBay/Gumtree

Vik Barodia has been Head of Motors at eBay/Gumtree for close to three years, with this position he has garnered a front row seat to the current digital revolution hitting both marketplaces and the automotive industry. We had a few questions… Read More

3 mins

Standing Out: What’s Behind A Brand Name?

“The sweetest word in the brand universe is your brand’s name.” Bill Schley & Carl Nichols, Jr from the book “Why Johnny Can’t Brand.” What’s in a name? A lot. For Freespee, we wanted to reflect the core aspect of… Read More

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