Our AB Tasty Integration: Get More Insights Into Your Call Data

If a better understanding of your core audience is the goal, then testing all possible options to make a website user-friendly and improve conversions is a great first step to take. Leading conversion rate platform AB Tasty is very good at helping marketers shape their strategy for driving revenue using A/B testing. The platform is one of many integrations offered by Freespee and is especially useful when it comes to lead generation and stellar insights from the call data we collect.

Here’s why we love our AB Tasty integration:

It uses a thorough testing process

Freespee’s A/B Tasty integration offers variations of a brand’s website or landing page, allowing marketers to focus on the one that encourages consumers to connect with their company the most. Pretty simple and effective.
The technology does this by creating a campaign via the Freespee Dashboard. Say a brand has discovered that a vital contact number on their landing page isn’t quite catching the eye of a user base. With the AB Tasty integration, tests are initiated with the contact number in different positions and other (bolder) formats.

Tracking ability

Specific data (AB Tasty tracking information and call time) is collected from each version of the page and both numbers are associated with this information during the test campaign. So, when a call is made from the website using a Freespee dynamic number, this call data is sent straight into the comforting arms of AB Tasty for analysis.

Detailed and easy to read results

AB Tasty keeps a record of these calls or conversions and plugs it into a thorough report showing the differences between the original and first variation using markers such as; conversions, conversion rate, improvements, reliability and actions. Voila, now it’s easier to gauge what website or landing page setup can turn users into leads!

One more awesome feature

While our relationship with AB Tasty focuses mainly on call data, the platform also offers a wide array of features we think are pretty cool, one we’re especially excited about is heat mapping.

Heat mapping

According to AB Tasty, Heatmaps are “visual representations of attention, engagement and interactions generated by your visitors as they navigate through your site.” They also look very impressive. Warm colours show the most used portions of the site while cooler colours highlight the parts that may need more attention. Actual optics of customer interaction is an immediate and strong measurement tool.

 


 

Freespee has many integrations to choose from that make working with third-party tools seamless. AB Tasty is one we wanted to spotlight in particular for its ability to increase not only lead conversions but personalisation – a major trend in CX this year. Personalisation is about paying close attention to the needs of a consumer base and adapting services accordingly. Through AB Tasty’s organised optimisation and testing, it’s easier for brands to figure out exactly what works best and create a system custom built for the benefit of their website visitors.

Check out our integrations page and more documentation on AB Tasty here.

A Few Integrations Aimed At Improving Customer Relationships

Meeting customer expectations during a purchase journey now require segmenting and analysing a large pool of data to create a workflow that will hopefully nurture leads and make ideal use of a consumer’s time. Luckily the technology is there to manage these intricacies for digital enterprises. We’ve touched on integrations before and this round we’re looking at a few that can step up your CRM game.

Maximise your advertising lifecycle with cross-platform measurement

Making an impact is the basis of every campaign but managing the multiple platforms used by consumers can confuse the metrics a bit, leading to a short-sighted campaign. Cross-platform measurement systems have revolutionised how businesses understand their various datasets. Before this introduction, it was difficult to keep up with consumer behaviour as it nimbly adapted to the changing technologies. However, platforms like comScore have altered the campaign process starting with data scale first and going from there. “We believe that scale drives quality,” comScore CEO Fulgoni told MediaPost. “You can’t start with a panel and build up on it.” Scale is vital especially in a world where multiple screens are utilised at one time, by measuring the overall impact of a fragmented digital media environment, it’s easier to build an ironclad campaign.
Learn more about Freespee’s comScore integration here.

Become a conversion hero

Optimising a website for higher conversion rates is a very complicated way of describing how to make a site desirable to droves of click-happy people — whether it be buying something or spending a length of time researching a car. Conversions are when customers follow through, creating a desirable space for this to happen is a priority for most online-centric businesses. WPO stats found that 53% of visits to mobile sites are abandoned after 3 seconds according to research from Google’s DoubleClick. Technology offered by a platform such as Webtrends Optimize uses both A/B testing and more in-depth multivariate testing to boost the customer’s experience across multiple screens and units. The testing is whittled down to even the colour button an audience prefers clicking. In this digital age, figuring out what your customers want is based on more than just a gut feeling, delving into the incidentals of their online interactions is essential to upping that conversion rate.
Learn more about Freespee’s WebTrends integration here.

Figure out where your digital spend is most effective

Knowing whether programmatic advertising has any punch is down to the numbers, but often with a highly competitive digital environment plus separation of online and offline data pools, it can be difficult to achieve an accurate bottom line.
Additionally, “You’re fighting for customers on a digital battlefield where Google and Facebook command nearly 80% of internet time and over 60% of online ad dollars,” says Marin Software. With this in mind elevating advertisement performance is the first step towards victory, delivering dynamic campaigns targeted at specific customers can make it easier to understand where the revenue derived from those ads is coming from. Custom-made algorithms can automatically adjust set budgets per top performing audiences, helping brands save money and refocus on lucrative client pools.
Learn more about Freespee’s Marin Software integration here.


These are only a few of our integrations up for grabs. Check more of Freespee’s multiple integrations on our website.
Via: MediaPost, The Drum, WPO Stats.

Exploring The Diverse World Of System Integrations

The concept of integrations in software or iPaaS (integration platform as a service), can be confusing to anyone outside of a technological background, after scouring the internet it is pretty tricky to find what one needs on the topic explained in layman’s terms. 
Most cloud-based businesses work with a wide range of applications and platforms to form a suite which keeps their day-to-day activities running at peak optimisation. The way an enterprise bunches their existing digital arrangement together is essential, that’s where integration friendly platforms are very useful.
“For example, a human resources applicant tracking system is a standalone product, but most are integrated with payroll providers, background assessment tools and interviewing platforms. This [system] creates a full suite by combining the best provider in these three industries,” explains Forbes.
Recently, most digital enterprises favour a platform that can adapt to multiple integrations; it’s simply easier to keep all data in one place while following similar procedures – plus its becoming the norm.
“The iPaaS market is growing because more [enterprise architect] professionals see dynamic integration as the best solution to integrate cloud-based systems of engagement — like Marketo or Salesforce — with their cloud or on-premises system of records,” wrote Henry Peyret, a principal analyst at Forrester who penned “The Forrester Wave: iPaaS for Dynamic Integration, Q3 2016 as reported by Jessie Scardina of Tech Target.
There are multiple terms cropping up as the market continues to dominate within the industry, we’ve laid out a few definitions below to help flesh out this somewhat complicated topic.

Native Integrations

Simply put, a native integration is a program that has been developed for use on a particular platform or device. It’s usually an API (Application Programming Interface) that can adapt to another system and work within it, immersing itself into the process. Without this handy creation, an enterprise would have to switch between multiple modes – such as their marketing automation or call centre, losing the cross-channel perspective of a customer’s journey.

Cloud Integrations

Cloud integrations encourage multiple programs to share the information they collect in the ever mysterious cloud. It works because, in the fast-paced world of commerce, it’s much easier to stay one step ahead with real-time data. Cloud integrations aid in this by maintaining data integrity and avoiding data silos — which are never good.

Data Silos

This brings us to data silos, which can be problematic. A data silo is a repository of stagnant information that is controlled by one department and often kept apart from the rest of a company’s data cache. They are elusive and usually erupt from legacy technology. One solution for this problem is implementing a platform that can integrate it all into one system.
 

 


As we move further into relying on technology to manage and solve both professional and personal management issues, its good to know that there is a digital progression happening along with our needs. Who knew integrating could be so simple?
Via: Forbes, Tech Target, Bedrock Data.