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Stories - Anticimex

“We have gained deeper insights into our digital customer journey”

The Swedish pest control giant is undergoing a period of digital transformation. Their current challenge is to bring a positive customer experience to over 2.9 million retail and commercial clients, in over 17 countries worldwide.

Anticimex results in short

+77%
call through rate (CTR)
+11%
highly qualified calls (over 60 seconds)
+50%
increase in calls vs forms filled out on the campaign landing page

The challenge

The Swedish pest control giant is undergoing a period of digital transformation. Their current challenge is to bring a positive customer experience to over 2.9 million retail and commercial clients, in over 17 countries worldwide.

The solution

Anticimex needed to find a way of identifying customers along with their digital context (for example, their location or product they were calling about) in order to tailor their call journey. This would, most likely, improve the success of PPC campaigns, helping to prove the financial value of each call. It’s ultimate goal was to improve the experience for every single calling customer……

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