FREESPEE DATA SHEETS
Dynamic Numbers vs Static Numbers
Dynamic numbers are unique phone numbers assigned to each individual visitor and displayed on your website or in a marketing campaign, changing in real-time with each unique use. These numbers allow you to accurately track individual website visitor session data, giving you a detailed picture of the leads that you are getting from your website and your campaigns.
Organisations can track calls with Static numbers, ie. one number in an advert for a campaign, another number on Social Media etc. Each of these numbers provides basic insight into the source of the calls but won’t track unique user journeys.