Get more out of Appnexus with Freespee
This integration sends visitor data into the AppNexus platform, attributing the call to a visitor session. Move towards an attribution model that includes call conversion data and incorporate it your bidding strategy in future, removing blind spots.
- When an visitor arrives from an add served through the AppNexus platform, Freespee captures and records the AppNexus sspdata-parameter
- At the same time, Freespee serves the customer a unique telephone number
- When a call is made Freespee attributes the caller to the visitor session and sends the sspdata back to AppNexus
- AppNexus then links the ad with the call conversion
- The conversion is now recorded in AppNexus
- Pixel ID
- SSP data
Still have questions? Here are a few useful resources for you to dig a little deeper.
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