Segment visitors to your website or app based on similar browsing behaviour or identifiers (for example, their device or geolocation). These groups of potential customers, or existing customers, can then be used for further analysis of caller behaviour. If integrated with your marketing stack, the behaviour of your segments can be used to optimisation paid advertising campaigns by feeding conversion data back into your tools.
Visitors can be segmented by any number of contextual data, including Geolocation, UTM Code, Source, Medium, URL Visited and Device.
Once your calling visitors have been segmented, these groups can be used to customise the caller journey using Freespee Engage’s predictive call routing workflows. This feature gives you the flexibility to automatically route or prioritise callers depending on their browsing or call behaviour to give them the best experience.