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AppNexus

Get more out of Appnexus with Freespee

This integration sends visitor data into the AppNexus platform, attributing the call to a visitor session. Move towards an attribution model that includes call conversion data and incorporate it your bidding strategy in future, removing blind spots.

How It Works

  • When an visitor arrives from an add served through the AppNexus platform, Freespee captures and records the AppNexus sspdata-parameter
  • At the same time, Freespee serves the customer a unique telephone number
  • When a call is made Freespee attributes the caller to the visitor session and sends the sspdata back to AppNexus
  • AppNexus then links the ad with the call conversion
  • The conversion is now recorded in AppNexus

What Freespee Sends

  • Pixel ID
  • SSP data

Further Research

Still have questions? Here are a few useful resources for you to dig a little deeper.

Documentation

Check out our documentation for detailed help on setting up App Nexus.

App Nexus support docs

Questions

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