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comScore

Get more out of comScore with Freespee

comScore's cross-platform measurement tools make advertising more valuable. Adding Freespee's call and messaging data as a channel for conversion eliminates blind spots in your mobile advertising strategy.

How It Works

  • Optimise your comScore advertising by enabling Freespee to send click IDs and other conversions to the comScore platform.
  • When a visitor arrives on your site, Freespee captures and records the comScore unique click identifier (UID).
  • At the same time, Freespee serves the customer a unique telephone number.
  • When a call is made Freespee attributes the phone number to the UID and passes this conversion back to comScore.

What Freespee Sends

  • Whether the call was answered or not
  • Call length

Further Research

Still have questions? Here are a few useful resources for you to dig a little deeper.

Documentation

Check out our documentation for detailed help on setting up comScore.

comScore integration documentation

Questions

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