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Criteo

Get more out of Criteo with Freespee

Stream visitor data into the Criteo performance platform with conversation events, where it can be used to calculate the cost of sale and ROI. For Criteo accounts with significant conversions, Criteo's Conversion Rate Optimiser can then help optimise your spend in its bidding algorithm.

How It Works

  • Optimise your Criteo advertising by enabling Freespee to send click IDs and other conversion events to the Criteo platform.
  • When a customer from a Criteo ad arrives on your site, Freespee captures and records the Criteo unique click identifier (UID).
  • At the same time, Freespee serves the customer a unique telephone number.
  • When a call is made Freespee attributes the phone number to the UID and passes this conversion back to Criteo.

What Freespee Sends

  • UID
  • Timestamp
  • Partner ID
  • Timestamp
  • Call duration
  • Call status
  • Goal status (optional)
  • Criteo Item ID (if passed to Freespee)

Further Research

Still have questions? Here are a few useful resources for you to dig a little deeper.

Documentation

Check out our documentation for detailed help on setting up Criteo

Criteo support docs

Questions

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