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Google AdWords

Get more out of Google AdWords with Freespee

Stream visitor conversation data into your Google AdWords account to accurately attribute every conversion from PPC campaigns. This integration is available for normal campaigns, as well as the click to call campaign set-up.

How It Works

  • Freespee feeds all conversation data to Google Analytics as events in your dashboard.
  • AdWords links with the Google Click ID and can be used to optimize ad placement.
  • Freespee detects and supports both Google Analytics and Universal Analytics.
  • Any configured Custom Dimensions will automatically be picked up and sent to GA.
  • Google Analytics and AdWords accounts must be linked via gclid parameter (Google Click ID).

What Freespee Send

  • Call date and time
  • Call status (answered or missed)
  • Call duration
  • Google Click ID
  • Custom Dimensions (if set)

Further Research

Still have questions? Here are a few useful resources for you to dig a little deeper.


Check out our documentation for detailed help on setting up Google AdWords.

Google AdWords support docs


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