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Get more out of Opimizely with Freespee

Stream visitor data into your Optimizely account to make data-driven decisions on personalised content that actually converts into conversations.

How It Works

  • When a customer arrives on your site, Freespee captures and records the Optimizely identifiers
  • At the same time, Freespee serves the customer a unique telephone number
  • When a call is made Freespee attributes the caller to the visitor session and sends the Optimizely ID’s back to Optimizely
  • A goal is then registered in the Optimizely platform as a conversion

What Freespee Sends

  • Optimizely Project ID
  • Optimizely Experiments Data
  • Optimizely Segments Data
  • Optimizely End User ID
  • Optimizely Goal ID (if set)
  • Call value (if exists)

Further Research

Still have questions? Here are a few useful resources for you to dig a little deeper.


Check out our documentation for detailed help on setting up Optimizely.

Optimizely integration documentation


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