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Get more out of Webtrends with Freespee

Automatically feed Webtrends Analytics with your visitor's behavioural data and resulting conversations to enrich analysis of your website's success in driving conversions.


How It Works

  • When a customer arrives on your site, Freespee captures and records the Webtrends visitor cookie ID (WT_FPC).
  • At the same time, Freespee serves the customer a unique telephone number.
  • When a call is made Freespee attributes the phone number to the visitor session and Webtrends ID and then passes this ID back to Webtrends.
  • The conversion data is now available to view in your Webtrends Analytics account and can be used to measure the influence of your digital marketing activity on customer conversations.

What Freespee Sends

  • Webtrends cookie ID (WT_FPC), client IP, user agent, timestamp and referral web address
  • If call was answered, webtrends custom variable is set to z_callanswered=1, otherwise z_callanswered=0
  • If call was qualified, webtrends custom is set to variable z_qualified=1, otherwise z_qualified=0
  • If call was qualified, set z_callvalue and z_callcurrency to the value and currency of the call

Further Research

Still have questions? Here are a few useful resources for you to dig a little deeper.


Check out our documentation for detailed help on setting up Webtrends.

Webtrends integration documentation


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